Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

A basic definition of figurative language is language that is used in an exaggerated fashion to represent an idea. Advertising puts figurative language to good use. Once you develop an understanding ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

GetHookd has released a new guide analyzing four gym Facebook advertising campaigns and the emotional triggers behind their success, offering fitness marketers insights into what drives engagement and ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...