Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

Carmakers always want to project symbols of pride, durability, and strength with their logos. Some end up boring and others end up brilliant. Jalopnik readers have picked the very best of all. Welcome ...

Have you ever noticed that Porsche and Ferrari share the exact same prancing stallion? Discover the strange historical rumor ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ferrari / BMW / ...

Every car company has its own logo and, like the vehicles they build, some are better than others. Just take a gander at Toyota’s top-heavy oval emblem. Despite its simplicity, this symbol isn’t ...

With the abundance of car commercials racing through the screens, you’re probably getting whiplash from all the auto company logos you see on a regular basis. But ever wonder what inspired these ...

Car nerds like us will tell the non-initiated that we know everything about every car ever made. We’re walking, talking Encyclopedia Britannica’s of the automotive world. But what happens when you ...

The year 2020 marks the start of the new decade (unless you’re one of those well-actually-the-decade-starts-in-2021 pedants). The 2020s will be a crucial period for the car world, with fundamental ...

During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

With marketing done right, people can recall specific features of a brand or product with a single look at the official logo. Nowhere is good marketing at better play in this sense than in the auto ...