This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...

Beauty brand packaging design drives purchase decisions before your formula is tested — smart material and format choices ...

Responding to growing environmental concerns, companies across industries are searching for ways to make their products more sustainable. Many factors come into play when determining whether a product ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...