While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

If you've ever walked out of a hair color appointment with an entirely different hue than the one you envisioned; you are not alone. Between choices like honey, strawberry, caramel, and mocha, ...

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...