“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

If one considers the inception of the system known as “Amazon Web Services” (AWS) to be the onset of what has become known as the public cloud, then today the cloud is more than 10 years old. After 10 ...

Have we come full circle in database technologies? At this year’s San Jose Strata conference, Doug Turnbull (@softwaredoug) provided a recap of the last 30 to 40 years of database history, and posed ...

According to Kaspersky, third-party incidents were the most costly enterprise data breaches in 2021, and with good reason. In third-party breaches, attackers gain access to sensitive enterprise data ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

NASA’s Lessons Learned database is a vast, constantly updated collection knowledge and experience from past missions, which it relies on for planning future projects and expeditions into space. With ...

In many respects the breach trends of 2013 have borne out some good news for the security industry. Unlike the past four to five years, this one has not been awash with mega database breaches of tens ...