Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...

Update 11/25: Google said it has fixed most of the reporting issues that resulted from this bug. If it looks like your Google campaigns have been more successful than usual since November 11th, that ...