So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Add Yahoo as a preferred source to see more of our stories on Google. I thought I was going to an influencer event in Central Park. It was actually my own surprise engagement. Rachel Martino, 34, ...

With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. And naturally, there was a ...

The National Hardware Show (NHS), the annual trade show and conference for the home improvement and hardware industries produced by independent show organizer RX, is launching an exclusive two-day ...

A cruise ship hosting a large-scale influencer event creates a unique mix of entertainment, branding, and social media culture at sea. This concept explores how content creators interact, produce ...

The Oct. 10 event at Vault XXVII will feature speakers, workshops and creator-focused experiences for influencers, brands and ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

This as-told-to essay is based on a conversation with Rachel Martino. It has been edited for length and clarity. In August 2022, I thought I was attending a garden party to celebrate the launch of a ...