If you've been using Meta AI in Facebook, Instagram, WhatsApp, or Messenger, you might want to stop. Starting later this year, Meta plans to use your generative AI conversations to personalize ...
Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 ...
Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...
Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...
This is not exactly a best practice, but Meta has been pushing this into its campaign-building workflow pretty hard since the beginning. Meta’s focus on helping less experienced advertisers used to be ...
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta ...
Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather than be subject to upcoming regulation. The Transparency and Targeting of ...
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