If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Everyone had to see this. It was early 2007 when Sadia Harper called her YouTube co-workers to her desk to watch. On her screen, a preteen with a buzz cut and an oversize dress shirt was belting out ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

Almost every day, YouTube’s engineers experiment on us without our knowledge. They tweak video recommendations for subsets of users, review the results, and tweak again. Ideally, YouTube wants more ...

This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos. YouTube has the second-highest number of active users making it the ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...